The design features a simple light aqua, black, and reddish-pink color scheme. This was the logo originally introduced in 2016, alongside the international release of the social media platform. The primary symbol for TikTok has always been the musical note in the shape of the letter d. 2.1- The Original TikTok Logo 2016 to 2017 As the brand manager, you need to decide what works well for your style of logo, and implement the changes according to business needs. Let’s take a look at the evolution of the TikTok logo and find out how the company modified and adapted their brand symbol through the changing design aesthetics of the consumers.īasically, different types of logos can feature a variety of subtle changes before requiring a major redesign. The result is an understated logo design that keeps its simple smaller sizes, yet shows its true vibrancy on larger canvases.Ĭontact now 2- The Evolution of the TikTok Logo Through the Years However, both the icon and the letter O in TikTok are accented by a bright light aqua and reddish-pink. The predominant colors are black, used for the design and the wordmark, over a white background. The color combinations used by the logo is another thing that makes the design unique. The top stroke of the letters T in the logo has a slightly slanted right side, which draws the eyes due to the variance from the otherwise straight strokes. ![]() The custom font used for the wordmark is a simple san-serif, blocky typeface that makes it easy to read it due to its distinct design. By drawing attention to your logo with their design, it informs the viewers about your brand. The right logo fonts are essential when it comes to creating a great brand symbol. The majority of the videos posted had people doing an activity that somehow related to the song overlaid on the video.Ĭombined with the original Chinese name for the app as Douyin, the symbol is a combination of the letter d, and a musical note. The primary mode of posts on TikTok, and Musical.ly too, was users dubbing over small clips of existing music. The meaning behind its logo is quite straightforward. And the essence of that brand was captured perfectly by the logo design services they hired to create the TikTok symbol. Steadily gaining new users, the app saw its first major surge in new user signups when their parent company ByteDance, bought out their primary social media competitor Musical.ly in 2017.Īfter getting bought out, the social media platform was integrated with TikTok, with existing users migrating to the new platform due to a similar work theme. However, for the rest of the world, the name TikTok was chosen to represent the brand. The app was originally name Douyin, and that is the name it was known by in China. The only major differences we have seen in the past five years, is the joining of the two words of the brand’s name, from Tik and Tok to TikTok. Since the inception of the app in 2016, and the release of the TikTok logo a little later, the design for the brand symbol has remained the same, for the most part. We love to innovateīusinesses with new age technologies, allowing them to improve their visual While there's a place for modernisation and minimalist design, the logo of a 120-year-old internationally recognised football club probably isn't it.Logopoppin is a graphic design agency that specializes in logo designing, webĭevelopment, video production and advanced branding services. The Italian side has stuck with its decision, but we have to agree with Winterton on this. Redesigning a Sports team logo is almost guaranteed to provoke fury among fans, and the Juventus logo redesign was no exception. Logo redesign fail 5: Juventus (opens in new tab) Sensibly, the company didn't put the new logo on its products, reserving it as the corporate identity of the parent company only. The JM Smucker is a legacy food company founded in 1897, but Winterton thinks its logo redesign would be more befitting of an early 2000s software company. Sometimes a logo design just doesn't seem to gel at all with a brand's identity. ![]() Logo redesign fail 4: JM Smucker's (opens in new tab) Gap sensibly took note of the almost universally negative reaction and rowed back just six days after making the change. The 2010 logo redesign felt like the blandest thing ever. The classic serif Gap logo is simple but widely recognised and has a lot of character, perhaps through its long association with the brand. Logo redesign fail 3: Gap (opens in new tab) Apparently, the company experimented with 24 different shapes to get just the right one. an orange 'squircle' with 'Mi' inside it. Winterton pokes some fun at Xiaomi for taking so long to redesign it's Mi logo from an orange square with 'Mi' written inside it to. ![]() ♬ original sound - Zachary Winterton (opens in new tab) Logo redesign fail 2: Mi (opens in new tab)
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